Increasing Your Online Audience Through Guest Posting in 4 Ways
There are many ways to grow your audience online, but guest posting is one of the best. You’re boosting your SEO rankings and increasing your viewership by putting your blog on another site. You can also search for backlinks on other sites to strengthen your online presence.
Increase Viewership
A guest post can be an effective marketing tool. It can help you increase website traffic and build brand awareness. However, it is essential to measure your success to understand how much traffic you generate and what type of content works best for your business.
The most effective way to track your guest posts is by using Google Analytics. You should set up an advanced segment for this purpose. Track your traffic, links to your blog, and marketing KPIs.
A great way to find opportunities for writing guest posts is to follow your competitors’ social media profiles and subscribe to their email newsletters. They will often tweet about guest post opportunities and their own blog posts. In addition, check out your website’s competitor’s blogs and see if they post any guest posts.
Search For Backlinks on Competitor Sites
Finding backlinks on competitor sites is a great way to grow your online audience. Backlinks are incoming links to a website that help to increase its search engine ranking. You can identify gaps in your market by finding your competitors’ backlinks and refining your link-building strategy.
The best place to start when looking for backlinks on competitor sites is to use Google. This tool allows you to search for a keyword and find the top results. You can also get alerts on specific keywords.
Alternatively, you can use the MozBar extension for Firefox. This tool has a built-in link analysis feature. Using it, you can sort your search results by domain and page authority.
Once you’ve found the top results, you can use the link icon to see the backlinks on the page. Use this to help determine the quality and relevancy of the site. It is also a good idea to check the page’s source code.
Strengthen SEO Rankings
Guest posting is a great way to boost SEO. You can expect your blog to rank high in Google’s search engine results if you write quality content.
However, there are several factors that you must consider before you publish your post. The first step is to read up on the blog in question. Also, follow the website’s rules for guest posts.
Next, you’ll need to check out the competition. This is where specialized tools can be helpful.
In addition to linking to your site, you can request a link in the body of the article. Doing this will create a more natural, less overt link.
Another option is to create a content marketing strategy. This will build a community and increase your brand’s awareness.
Get in Google’s Good Graces
When it comes to getting into Google’s good graces, it can take some time. This is because Google does not tolerate fraudulent or illegal activities. They can also revoke your business information from search results and even work with law enforcement to punish you if you have committed an offense. So, it’s essential to be honest and up-front about your promotions. You also have to be consistent in your promotion efforts.
To get in Google’s good graces, you have to ensure that you produce quality content. A great way to do this is to collaborate with experts. By partnering with other bloggers, you’ll be able to have a lot of content, thereby multiplying your guest posting efforts. In addition, you can use a shared spreadsheet to track your steps.
Also, if you have any links that aren’t working, it’s a good idea to fix them. These links are used by Google to crawl through your website and determine your content. If they find a broken link, they mark it against your domain and may even suspend your access to Google Business Profiles.
