The Importance of an Eye-Catching Food Service Display

Food product displays are essential for increasing sales in your establishment. A well-maintained counter with clean glass will help attract customers and prevent them from walking away empty-handed.

Incorporating price tags and images on menu display boards creates a visually engaging experience for customers, which can encourage them to spend more time exploring your menu offerings.

Color

The hues of your food service display influence shoppers in multiple ways. For example, red catches attention, green soothes, and blue inspires confidence. In terms of tint and shade, these colors can also create different effects by varying how dull or bright a product appears.

Playing on shoppers’ associations can boost your brand image, as well. For example, a tech product or cosmetics display may feature black, white and silver to project sophistication. In contrast, bottled water displays lean toward blue or green to align with the freshness consumers expect from your brand.

While some brands rely on safe color schemes to enforce branding, others choose bolder options like neon pink or traffic orange. These colors appear whimsical, modern and fun to stand out from competitors’ displays while promoting your brand’s uniqueness or positioning within your industry.

Focal Point

In art, a focal point is the area that demands the viewer’s attention and sets the tone for the entire composition. Using clever design techniques such as the rule of thirds, leading lines and selective focus, artists can create striking focal points that leave a lasting impression on their audience.

In retail, a strong focal point can be a key to creating a powerful display that captures the customer’s imagination and enables sales. Keeping the production visually balanced by grouping items and coordinating colors and themes will help you achieve this goal. Revising your visuals frequently will keep them fresh and enticing.

Whether it’s an architectural element, furniture, or an eye-catching decorative item, defining a focal point is essential to creating the most compelling vignette. Using a strong focal point will set the stage for the rest of your store’s ambiance and establish a positive first impression on customers. Our eyes are naturally right-grabbed, so it’s important to consider where they will land when designing your retail space.

Texture

Food displays are more effective when they appeal to more than just the eye. Adding aroma can enhance merchandising by letting customers in on the delicious smells of baked goods, fresh coffee or grilled steaks.

While the right props can draw customers in, it is important to remember that any display needs to support your operation’s style and communicate a clear message. It should not be cluttered or over-decorated with items that distract from the intended message or undermine your brand.

Whether a restaurant, hotel or college cafeteria, food service displays are on the rise. Food service operators have become savvier to the profit potential of point-of-sale and grab-n-go service, and food service displays like domes, covers, trays, bins and caddies create an efficient presentation and encourage impulse purchasing. Foodservice supplies like these also offer a balance of quality construction at affordable prices. Unlike many other restaurant supplies, these products can be reused for years.

Lighting

Choosing the right light is vital for your food display case. Ensure the lighting is bright enough to highlight your products and give them a fresh appearance but not so bright that it affects their color or shelf life. In meat sections, the natural red color of meat must be highlighted to make products look fresh and suggestive. However, if too much incident light is used, it can cause myoglobin oxidation and premature discoloration.

Using the correct spectrum of LED lighting can help reduce this effect by delaying discoloration at illuminance levels equivalent to conventional lights. This can increase product sales and reduce waste.

Attractive food and beverage displays are a proven way to boost impulse purchases in your store. Whether to showcase a new product, announce a special offer or promote a menu change, a well-designed display will draw customers in and improve your bottom line.